11 Hottest Technology trends 2014 – Keep ahead of the Pack

Hottest Technology trends 2014 you should know to keep yourself ahead of the pack in the IT industry.

If you are thinking of opening your own start-up and want to check up on the latest trends in programming then refer to the below hottest technology trends 2014

hottest technology trends 2014

Cut through the noise & hype of all the languages out there and focus on the ones that matter. The hottest technology trends 2014

In today’s world it is very difficult not to worry or contemplate on how to stay relevant in the ever-changing world of technology. Is big data important or should I focus on front facing client applications? Why not server-side data base application? They will always need servers and databases.

Is there a better way to stop gazing into the crystal ball and focus more on what is now in hot demand. By going through the latest trends in the enterprise and start-up space, I have complied a list of the hottest technology trends 2014.


How to make a wise choice on which of the hottest technology trends 2014 to follow?

The simple steps are:

  1. Go through the list.
  2. Find the domain or language you work in
  3. You like the domain/ language and want to specialize in it. Check whether the domain/ language is in the list. If yes, then go for it. Else,
  4. If you want to change domain for the same language or change language for the same domain. Go through the list, match the domain / language which will help you to change and go for it

 The Hottest Technology trends 2014 are:

1. Content Delivery: Look at the client-side techniques, CDN‘s and RESS (Responsive Server Side Component) architectures for faster loading your web content.

2. Virtual networks: All big enterprises use these today. Skills include enabling virtual/software based networking services such as firewalls, NAT, virtual routing. e.g. Cisco’s QvBN.

3. Cloud  computing – From chrome-books to SaaS/ CaaS from enterprises, cloud is the way to go. Learn Openstack and important APIs from cloud  vendors like AWS, Microsoft,

4. Web services & scalability – REST architectures, frameworks  for developing web-services quickly and cheaply – Django, Pyramid etc.

5. Mobility – Apps and technologies to improve mobile applications both on  Android and iOS. PHP, Objective-C (iOS), Ruby, Java Scrip + CSS + HTML

6. Mobile access – 4G (LTE) enabled technologies such as mobile broadcast (eMBMS), VoLTE all IP-based native SIP services on mobile networks. Languages are C, C++ etc

7. Testing Technologies:  Test other applications for user experience, software/code debugging, hardware products testing, mobile apps, network devices, analytics results

8. Big data Libraries:  Use them to allow easier manipulation of data such as ‘R’, Matlab, Python modules etc.

9. Open source applications: These are super powerful applications and you can use them to build your own technology/ app. XAMPP, Chromium, OpenCV, Ubuntu. Wiki list of Open source Programming Languages

10. BIG DATA and server-side technologies: JavaScript (node.js, mongodb, meteor etc),NoSQL (mongodb etc), Java EE and related (look for Apache projects, Spring, Hibernate etc), HADOOP, R, HIVE

Hope the information has been of use to you. Do you believe that there are other technologies which are becoming mainstream and not covered in the list above? Would love to hear about some of these from you.

INFOGRAPHIC – World Cup Breaks Social Media Records


FIFA 2014 WC will redefine big data social media stats forever !

World Cup Social Media Stats

Big Data scientists will be busy thanks to the World Cup FIFA breaking all social media records



Big Data Companies in India

11 Big Data companies in India herald the arrival of the global big data wave in the country

The big data companies in India focus on different platforms and technologies across a multitude of verticals from telecom, social media, enterprise data

big data companies in india

Startups in India are offering almost all the solutions in the big data space

We will look at 11 Big Data companies in India along with their basic profile information. You can get more details from their website links. Previously I had written on the big data opportunity in India.

Affine Analytics

Location: Bangalore, Karnataka
Website: affineanalytics.com

Expertise: A provider of high-end analytics services to solve complex business problems to retail, e-Commerce, banking and telecom sector.


Location: Bangalore, Karnataka
Website: bridgei2i.com

Expertise: A provider of customer intelligence, marketing effectiveness, price optimization, risk management, operations planning and sales effectiveness through big data.

e-cognosys Information Systems Pvt. Ltd.

Location: Mumbai, Maharashtra
Website: ecognosys.com

Expertise: A provider of global information technology products, solution engineering, services and outsourcing focused in the areas of Cloud Computing, HPC, Big Data, Data Sciences, Data warehousing/BI, Mobile Computing, R&D and specialized services in outsourcing.

Flutura Decision Sciences and Analytics

Location: Bangalore, Karnataka
Website: fluturasolutions.com

Expertise: A provider of M2M big data solutions and Info monetization solutions.


Location: The Netherlands
Website: flytxt.com

Expertise: A provider of big data analytics powered solutions and services for the telecom service providers.

Fractal Analytics Inc.

Location: Mumbai, Maharashtra
Website: fractalanalytics.com

Expertise: A provider of data analytics to help companies compete on analytics and in understanding, predicting and influencing consumer behavior.


Location: Gurgaon, Haryana
Website: godatadriven.in

Expertise: A part of Xebia group which is a specialized software development and consultancy organization with a key focus on Big Data, Enterprise mobile & IT architecture. Through its big data division GoDataDriven, it provides solutions/services & training in Hadoop and related big data technologies.

Reach1to1 Technologies Pvt. Ltd

Location: Mumbai, Maharashtra
Website: reach1to1.com

Expertise: A software development and consulting company focused on Search & Analytics using Lucene, Solr, Hadoop, HBase, MongoDB, and other Open Source technologies.

Scientel Information Technology, Inc.

Location: Bingham Farms, Michigan
Website: scientel.com

Expertise: A provider of big data, software, hardware, systems design/ development, big data analytics and e-Commerce solutions.

Trendwise Analytics

Location: Bangalore, Karnataka
Website: trendwiseanalytics.com

Expertise: A provider of end-to-end big data services and offerings including data management, data modeling & data analysis, consulting, project implementation, product development and staff augmentation for analytics resources


Location: Bangalore, Karnataka
Website: bizosys.com

open source search and analytics engine, HSearch, which provides real time performance on Apache Hadoop platform.Read more at: http://www.informationweek.in/informationweek/news-analysis/277151/innovative-startups-founded-indian-entrepreneurs?utm_source=referrence_article

Expertise: A provider of data analytics using its own H-Search platform to help companies in understanding, predicting and influencing consumer behavior.


The above list of big data companies in India keep increasing month on month which only highlights the potential for growth. Do you know about any other interesting big data companies in India?



Ultimate Guide to Nike FuelBand Activity Tracker

Nike FuelBand is the hottest coolest activity tracker out there. In this Ultimate Guide to Nike FuelBand we explore its launch, evolution, features and benefits including popular forums and online sites

The first question in the Ultimate Guide to Nike FuelBand is what is it? The Nike+ FuelBand is an activity tracker that is worn on the wrist and is to be used with an Apple iPhone or iPad device.

Ultimate Guide to Nike Fuelband

NikeFuel is a universal way to measure movement for all kinds of activities.

As part of the Quantified Self movement, the FuelBand allows its wearers to track their physical activity, steps taken daily, and amount of calories burned. The information from the wristband is integrated into the Nike+ online community and phone application, allowing wearers to set their own fitness goals, monitor their progression, and compare themselves to others part of the community. Nike+ relies on the gamification of fitness activities turning all tracked movement into NikeFuel points, which can unlock achievements, can be shared with friends, or can be used to engage others in competition.

History of Nike FuelBand

In 2010, when Nike first began developing the FuelBand, a small, secret team of thirteen would run around the company’s campus testing early prototypes. “We actually created fabric covers that we could just pull over them,” recalls Stefan Olander, Nike’s VP of digital sport, with a smile. “No one lost [them] at any bars either, so that was a good thing.”

Olander’s team had been working on a number of related ideas for months, but it’d be years before the product would actually hit the market. Back in 2010, the FuelBand, the electronic wristband that enables users to track their activity, was far from the sleek, elegant product it is today. Then it was nothing more than a colorful Velcro bracelet, inspired by the sweatbands athletes often wear on the field or court. “In 50 years, no one had done anything with the sweatband–with that real estate of the wrist,” Olander says. “There must be something there.”

For a detailed description of the challenges faced by Nike team go to the first nike fuelband prototype interview.

First Launch

Ultimate Guide to Nike Fuelband

First launched in 2012

The FuelBand became available for pre-order for U.S. customers online at NikeStore.com on January 19, 2012, and was officially released in the U.S. at select Nike stores on February 22, 2012. Initially the FuelBand was available in only one colour, “Black Steel”, but a limited edition “Ice” colour was released on July 27, 2012, and following that, on October 31, 2012, “White Ice” and “Black Ice” began retail in both Nike and Apple stores. October 31 also marked the launch of Nike+ FuelBand in Canada, while earlier in the year on May 1, 2012, the FuelBand was released in the United Kingdom for £139

Next in the Ultimate Guide to Nike FuelBand we look at it’s evolution

Nike FuelBand Evolution

Following the launch of Fitbit’s new Force band, Nike is out with a follow-up to the original FuelBand called the FuelBand SE, and you bet the company isn’t dropping its focus on FuelPoints. Tracking physical activity, steps taken daily, and amount of calories burned are the core of this sports fitness technology.

The new band is now available for pre-order today for $150 (£95) for its 6 November release, though it’s limited to consumers in US, UK, France and Germany. Is this the FuelBand follow-up customers have been waiting for?

Ultimate Guide to Nike FuelBand compares the earlier and the current version

Same build, more water resistant

Nike isn’t veering too far away from its FuelBand roots with its new FuelBand SE version. You’ll still find the same plastic build, packing a lightweight interior with a sturdy exterior. The screen still keeps 20 red/greed LEDs and 100 white LEDs to display FuelBand points and information. We actually have a hard time finding differences on the outside when the two are sitting next to each other.


One of the giveaways between the original FuelBand and new FuelBand SE will be colours. The first FuelBand wasn’t too fashionable, sticking with only one colour called “Black Steel”. Nike has realised its customers want to add a little style to their lives and will make Pink, Volt (green with a hint of yellow), Black, and Crimson available.

Still iOS

Sadly, for whatever reason Nike is still choosing to stay away from Android with the release of the FuelBand SE. Like the original FuelBand, there’s no compatibility for Android with the FuelBand SE – just the iOS app.

Like a watch

The new FuelBand SE has gained the ability to double tap the face for the time to be displayed rather than merely press the button.

More movements, more activities, no cheating

The standout feature of the FuelBand SE are the improved sensors over the original FuelBand. Unlike the old band, the latest Nike+ FuelBand SE is calibrated so you can no longer fool it by punching the air. This means no cheating to gain FuelPoints – now you actually have to get out and be active… oh, the horror. Beware of your first-gen FuelBand wearing friends.

Sleep soundly

Taking cues from other fitness bands like the JawBone Up, the FuelBand SE can now track sleep. Unlike the original FuelBand, you won’t need to take it off before hopping into bed. Nike still hasn’t shown the interface for this technology, but we assume it tracks your sleeping patterns from “light” and “deep” sleep. There was no word if the FuelBand SE will wake you up in the mornings when your sleeping the lightest, like the JawBone Up.

Nike FuelBand forums

Ultimate Guide to Nike Fuelband research shows that the top 2 active forums on the product are:

a) AppInsider & b) Nike+ Support

Where to buy from?

Ultimate Guide to Nike Fuelband lists the best links to get hold of the latest model from anywhere in the world.

a) eBay & b) Amazon

Hope the Ultimate Guide to Nike FuelBand has been of help to you. What other interesting topics / angles need to be added to make this post more meaningful for you? Would be great to hear your thoughts!


iPhone sales in India in 2012 & 2013: Behind the Scenes Story

iPhone sales in India has grown phenomenally fast. Becomes a focus market for Tim Cook from 2013 onwards

Rs 15000/- introduction of iPhone 4 attempt to woo value driven Indian consumer and increase its 2% market share. Increased competition from Nokia, Micromax and Karbonn not to mention the elephant in the room, Samsung


In Jul 2012, Tim Cook had famously said in an earning conference call: “I love India, but I believe Apple has some higher potential in the intermediate term in some other countries. This doesn’t mean we’re not putting emphasis in India. We have a business there and it’s but my own perspective is that, in the intermediate term, there will be larger opportunities outside….”. The blame was on the multi-layered Indian mobile distribution setup.

iPhone sales in India

iPhone sales in India has grown in 2013 compared to 2012

Fast forward to 2014. Apple is expected to cross the magical 1 million units sold in India. It will enter the $1 billion turnover club.

Apple would have ended 2013 with around 800K units sale volume. It had ended 2012 with 300K units.

Behind the scenes of iPhone sales in India

Distribution: Apple has experimented with its distribution structure. Initially it launched with telecom operators. Then it changed its sales model of  to selling iPhones from retail stores by appointing two distributors Ingram Micro and Redington. Sales increased by 55%.  In 2014, it will continue to increase retail presence in more towns.

Launch Timings: Starting with the iPhone 4, Indian launches are now synced with the global launch calendar. This drive sales nos in India. Case in point iPhone 5s was out of stock in India within 24 hrs of launch. Last year’s Dec iPhone 5 launch saw it sales nos zoom to 250K in Q4’13.

iPhone sales in India

Marketing initiatives by Apple has seen increase in sales volumes post launch

 Marketing Campaigns: Apple has become very bullish for the Indian market. This is reflective in the slew of marketing initiatives it is running in India. The iPhone sales in India is directly correlated to the launch of each new initiative. Apple is running television commercials on all major channels projecting its unique brand positioning. This has been supported by major Buy-Back schemes and 0% interest EMIs from all major Indian banks. These tactical moves were started with the iPhone 4. The success of this made Apple replicate across models including iPads.

Value Pricing of iPhone: Apple is going to relaunch the much popular iPhone 4 at a lower price range of around Rs 15000 from the earlier price of Rs 26500 according to ET. Apple hopes that this move will attract aspirants who would love to have an iPhone even if it’s an older model. Before production was stopped in Sep’13, the iPhone4 used to account for almost 15-20% of sales compared with Samsung’s 50% in the Rs15,000- Rs 20,000 segment. Now Samsung has more than 70% share. However this erodes profit margins for Apple in India.

The Apple potential is still unfolding. Samsung and Micromax sells 8 to 10 times the volume of Apple. They are introducing million of users to the Android ecosystem. Apple has a battle royal in front of it to popularize the iOS devices and services. The steps taken till now are in the right direction as Apple has evolved as a key player in Indian OEM scene. Would be great if you can share your views on the same.

Big Data in India can help in overcoming the country’s main challenges

Big Data in India can potentially alleviate major challenges faced in the field of education, health, energy, crime, national security, employment, food production and governance.

big data in india

Big Data has already seen success in its initial use to solve various challenges which countries are facing

Big Data refers to collection of huge data sets (in the range of exabyte) which are so complex and unstructured that they cannot be analysed using a traditional data processing software. Traditional data is very structured i.e. it fits into neat columns in MS Excel/ MS Access which are of defined format. Such data can be easily analysed using off the shelf computer software.

Now think of India and all the information which is been generated every second by its billion inhabitants. Daily there are reports getting generated by various government agencies. The reports pertain to crucial information on health, education, social programs, government spends, crime, GDP, industry, agriculture to name a few. These reports are either on paper files or stored on offline department computers in various formats. Then there are private enterprises generating petabytes of data based on consumer online shopping behaviour, credit card usage, online social media updates or simple phone calls. Add NGO and individual initiatives which monitor jungle depredation to potable drinking water in remote villages. Indians are generating unfathomable amounts of data in varied formats using different devices at different speeds of generations. This gargantuan data breeding animal makes for a strong case that  Big Data in India can alleviate its myriad challenges. Let’s for a moment assume that we can make all this data available online and available to Big Data processing softwares. In such a world, what can we do in various sectors using Big Data in India?

Big Data in India
In India there is disparity between what skills education offers and what skills are needed for available jobs

 Education:  In India the unemployment rate has increased. Meanwhile the private education sector is booming. However as students pass out and do not get jobs, this sector too will turn less lucrative in the near future. Now assume we have different sectors, from private construction companies to government PWD department, job data available online with details like how many people are employed, for what positions and the salary bandwidth. Government websites will have data on NREGA and other employment opportunities and job sites will have private sector jobs will corresponding qualifications required. Education department has information on how many students have which qualifications along with the curriculum they have mastered. Big Data applications can then match the job opportunity with what the education sector is teaching. This will lead to more relevant on job training, help students decide better what stream to pursue other than “engineering and commerce”, updating of school curriculums and direct freshers to the real locations where job opportunities are available.

big data in india
Crop production in India out of sync with demand patterns and weather impact forecasts

Food production: Fresh on everyone’s mind is the case of onion prices shooting through the roof and images on prime time TV showing affected home makers. Today, farmers are at the mercy of the weather and have no visibility to future demand predictions across India for their produce. Notwithstanding the fact the sector requires massive government policy changes, Big Data application can make dramatic changes. Weather pattern data from meteorological department can be paired with wholesale market sales data to derive which crops will be in shortage. So if heavy rain is predicted in Punjab, then UP can shift from rice to wheat for a crop cycle as there is a high possibility of Punjab wheat crop getting affected. Punjab farmers can shift to rice or green vegetables which are more resistant to rain. The fallout will be more stable wheat prices and better profits for the farmers of both the states.

big data in India
Today police and security forces react only when the crime has taken place. By then it’s too late for the victim

Crime: The historical background of all criminals from fraudsters to petty thiefs to eve teasers to murderers to terrorists is spread across police stations, military and court archives. The location of known criminals, along with latest crime reports mapped to the socio-economic condition of various localities can help todays police force deploy patrols much more effectively. In fact this has already been successfully applied in Memphis USA to effectively patrol the city and the program is very popular with the citizens.  Another effective use case, would be monitoring real-time sale of liquor in a city’s pubs and directing traffic police to those locations.

big data in india
Energy generation and distribution companies monitor only real-time supply and demand. There is minimal planning in forecasting the situation leading to grid collapse at its worst

Energy: Last year the of Northern, Eastern and North Eastern grids collapsed in July plunging 620mn people into the darkness. This can be avoided if stakeholders can execute proper planning aided by Big Data. Electricity meters from every single household, shop and factory mapped with weather conditions will forecast demand surge. Forex rate, bank lending rates, diesel prices will forecast more demand from the industrial sector. Housing sector data will identify future demand areas. Big Data in this way will forecast short term and long term demand patterns. Similarly rain and snow melt data mapped with developments which impact crude production overlaid with the state of the generation and transmission infrastructure will predict challenges on the supply side of the energy story.

big data in india
Different hospitals and state health care centers do not share information among themselves to predict possible epidemics

Epidemics: India boasts about having the longest list of diseases which can lead to epidemics. Lots of cases of dengue or malaria get treated at private hospitals and the information stays there. If every single case is registered online as patients got admitted then based on historical disease occurrence in severity and time along with weather patterns and drainage situation, Big Data applications can detect zones at high risk of epidemics. Municipalities and rural healthcare departments can send fumigation and health inspection teams to these areas to reduce the probabilities of breakout. They can make sure that all hospitals and rural health care centers have adequate medicine stocks for treating afflicted people. This logic can be applied to veterinary sciences for livestock epidemic monitoring too.

Tax, Inflation, Governance, National Security all can derive similar benefits from Big Data in India. Successful use cases in each of the above mentioned sectors have been demonstrated by governments of many developed countries. Execution of Big Data in India will help its citizens lead a more stable and fulfilling life.

However there are major challenges to adoption of Big Data in India. Transparency will not be welcome by many vested groups whose power and money comes lack of information. India, tied down with bureaucratic inefficiencies, lack of funds for IT infrastructure developement and data sciences staff will take a long time to execute Big Data. The first major successes will come from large private enterprises in banking, telecom, payment, e-commerce and social marketing using the expertise of Big Data Startups in India. Yet there is hope that some visionaries in the government will create pools of excellence of Big Data in India.


Waze in India? Definately !

Waze in India will solve a lot of our daily driving troubles. Waze in India will be the perfect pill for Carmegeddon jams, random road digs or police checks which we face daily. Yet we do not adopt it

waze in India

Waze came to India in Jan 2011. It has partnered with SatNav Technologies, Hyderabad for local maps.

What is Waze? In short, if Google maps had dated Foursquare and went to start a family, cute Waze would be the result. Waze is a community based mapping, traffic & navigation app, 34 million strong as of end 2012. It’s estimated to touch 70 million Wazers (that’s how the community calls itself) by end of 2013. Users simply need to drive around with Waze navigation app open and passively contribute tons of real-time traffic & road info for that locality. If you are more of an active sort of person you can report accidents, traffic hazards, police and other events you see on the road. Other Wazers on your route will get alerts. Waze takes the engagement further by allowing you to upload petrol/ diesel prices at the petrol pump you just visited or ping a nearby friend. Waze will give you driving instructions to the cafe your friend is waiting at. There is a point system to reward active contributors. Waze uses “cupcakes” and other gaming tricks to further engage users. Drivers need to go over icons of cupcakes to earn points. The cupcakes are on the map where the Waze database is weak or not upto date. Smart move indeed to divert traffic to keep the map information updated.

waze in india 2Why Waze in India is the perfect solution?

You get stuck in traffic jams daily. To and from the office. To and from the mall. A truck breaks down and the whole road gets blocked as drivers try to overtake one another through the remaining side of the road. Our PWD wakes up to randomly close potholes (good that they are doing it) in the middle of the day with their heavy machinery. You get hauled by the police checking whether you have had a tipple too many or your pollution papers are out of date. You take a turn to the left on a weekend drive where the map shows there is a short cut, only to reach a dead end. All of these are scenarios which we average Indians have faced sometime or the other.

Waze aims to take away all this pain. As you ground to a halt due to morning traffic logjam, just update the same on Waze with a click of the button. All your friends/ colleagues can see it and try to avoid it. Not only that, you can find out your friends who are stuck in the same jam. There is nothing so soothing as cribbing about traffic when you are stuck in it with fellow sufferers. And what do we do today when we are stuck, we FB or tweet as it is. Use the same activity to benefit others. There is an FB connect on Waze now.

waze in India

A traffic jam alert by a Wazer in Mumbai

The best use case is the random VVVIP convoys which bring traffic to a grinding halt. You express yourself on Waze with this update. Only Waze can help out in this scenario by sending an alert about the location to all connected to you. For that matter what time a society gate closes at night can be shared.

Best Petrol Prices: Indian are obsessed with mileage and petrol prices. On Waze you can update the prices at the stations you visit. So if it makes sense for you and you are crossing the state border, you can fill it up at a lower priced petrol station. Just think of the boasting value you can get once you have done so.

Social: Like Foursquare you can add a place of interest. You can check in and let others know where you are (in case you want them to know about it and not when you skip office or a family function).

Waze to the rescue in Oklahoma

We have all read about the tornadoes tearing through Oklahoma in USA. There are electricity poles, trees blocking roads along with other debris. Water logging has caused slow traffic movement. In one particular place, a bridge has been destroyed by the Oklahoma Tornado . Wazers have updated the status real time to help traffic move smoothly even under a calamity of this scale. That is the true power of Waze. Waze in India can definitely contribute in post-disaster information sharing by the Wazer community.

Unfortunately when I switch on Waze in India I just see 1-2 friends in the country who are online. If you use an Android, iPhone, Windows mobile or RIM smartphone do give this app a try. It’s a refreshing change from the current maps. No wonder Apple and FB are wooing Waze to introduce this unique flavor in their own ecosystems.

Indian Smartphone Market: Where David is Goliath

Indian Smartphone market 1

India is ready for Apps. 5% of the handset base is smartphone. Are international developers even looking?

There are certain preconceived notions about the Indian smart phone market as seen by international app developers (iOS, Android). These has come across during my many interactions with international companies. The main fallout of these misconceptions is that India is not on the priority list of the markets the international app developers want to target.

Indian Smartphone market is negligible in size. They make up only a puny 5% of the handset base compared to developed countries. International biggies of the app world continue to focus on the north American, European and certain south-east Asian economies. This is only sensible logical thing for you to do as a savvy marketer. Put your money where your mouth is. Why customize for low priority markets? Why invest resources in a low smartphone penetration market. WRONG !

The problem is we are looking at the Indian smartphone market through the wrong lenses. There are very strong reasons why international developers should focus on India. Let me explain.

indian smartphone market

Singapore is considered a key market by International developers. Indian market is more lucrative.

1. Larger than Singapore: Singapore is considered the role model when it comes to describing target markets by app developers. All south-east Asian developers are focused on this market. There is a lot of M&A activity happening on the App front in this country. If this is an ideal market then India defeats it hands down. Singapore has 8 mn subscribers (includes all types of mobile phones)Singapore IDA Report. The puny 5% penetration of India mobile market translates into a Goliath 45 mn smartphones. The Indian smartphone market is more than 5 times larger than the Singapore mobile market. Even with lower ARPU, the total revenue outstrips the Singapore market. This in itself is reason enough to start locating the country on the map and find local go to market partners.

indian smartphone market

22 Official languages, ~2000 mother tongues. But all smartphones users know English

2. Tower of Babel: There are 22 official languages recognized by the Constitution of India. There are almost 2000 mother tongues. Unlike Philippines whose script is the English Alphabet, each of them have the Indian languages have their own scripts. As a result, many companies believe that only a small “English educated” percentage of the 43 mn smartphone users can use the apps. So the Indian market is not worth targeting as real user base will be much smaller. However thanks to the British, anyone who can afford to buy a smartphone today in India, knows enough English to use apps and services on it. Obviously there is a for higher usage or engagement if vernacular scripts are used, but it is not a show stopper if a developer wants to target India. Indian smartphone users are English “aware”.

indian smartphone market

25 Bn App downloads in India in 2012. The exponential growth will continue as smartphone growth is estimated at 100%

3. Growth rate: There are 2 growth rates which as a developer should make you jump of the fence if you are still undecided. Last year 25 Bn apps were downloaded in India. The rate of download is only accelerating thanks to the growth rate of smartphones. In 2012, 15.2 mn smartphones were sold by Apple, Samsung, Nokia, LG, Micromax, Sony along with others. That is a huge 20.8% growth rate over 2011. It is estimated that the Indian smartphone market will sell 44 mn units in 2013 which comes to a whopping 100% growth. It will be driven by sub $200 smartphones and these will in turn lead to exponential app download growth. The market has forced Apple to revamp its distribution while existing market leaders Samsung and Nokia push smartphones to even smaller and smaller towns.

So what are you waiting for? Be the early movers before the market becomes totally cluttered and you fight to find space for your amazing apps!

Big Data Opportunity in India

big data opportunity in india

Big Data with its 3Vs; Volume, Variety, Velocity and now Veracity ; is now touted as the next growth industry globally

Big Data opportunity in India versus Big Data opportunity in USA. All American corporates are hailing Big Data as their savior. The next batch of billionaires and billion dollars are predicted to come from this industry. Companies will better understand correlation between customer’s online social and buying behavior. This will help them to offer better targeted products/ solutions for even better profits. The days of human search for causality are over. Large, in fact gigantic super computers will find hidden gems among huge mass of unstructured and structured data and monetize the same. As all things from USA go, even India has caught the Big Data fever.

I did a Google trends dive into where “Big Data” searches were coming from. And this is what I found. India tops the list followed by USA, Australia and the rest of the developed countries pack. This seems to prove my point that there should be a big Big Data opportunity in India. 100 means the country where maximum search terms for “Big Data” has originated.

But a closer look shows the very different nature of the opportunity existing in both markets. USA is the “Adopter” land. Companies are embracing Big Data or are creating the Big Data solutions. Venture Capitalists are funding these start ups. Money is been poured into this sector for a hopefully brighter tomorrow. India on the other hand in trying to cash in on this wave. Not by providing solutions. Neither by adopting Big Data as a way of doing business. But by selling it professional maintenance services. India sees the opportunity to do the back end management of this vertical too which has been the corner stone of its IT industry. That is the nature of Big Data opportunity in India. So in India, the searches are sky rocketing as companies and their employees read up on what is Big Data and search for opportunities in the other markets for deals.

So what does this imply for the Indian behemoths who are at the forefront of the Indian Big Data wave.

Big Data opportunity in India

Low skill set, low wages engineers will be the basis of the Big Data opportunity in India

1. Low Cost model: The whole managed services industry is built upon low cost model. Each of the Indian companies will have to offer maintenance services at ever lower margin levels with Forex rates, wage inflation playing havoc. The American companies will not see any incremental value differentiation in these maintenance deals versus existing.So they will pay more or less the current existing rates for maintenance.

2. Lesser skill job creation: Big Data is all about super computers. Number crunching giants. The core technology code will reside with the companies creating the solutions abroad. Mostly the Indian IT companies will get Big Data deals which will be viewed as additional projects from existing client relationships.

3. Opportunity lost once again: The last internet wave saw giants emerge in USA. Google, FB, Amazon, Oracle, IBM.. the list is endless. India completely missed the wave as it played the low cost out sourcing model card. It was appropriate then. Now there is a technology startup culture developing in the IT hubs across India. However the way the IT behemoths are approaching this opportunity will mean that we are sure to miss the boat again. Instead of developing a world class Big Data solution which they can sell easily continuously with only a focused sales and development team, they are again going in for the world of endless negotiations and nominal profits

So there is a Big Data opportunity in India, but the current approach is a suboptimal one. Start ups and IT behemoths alike need to rethink, realign and ride the crest of the Big Data wave.