WORLD CUP BREAKS SOCIAL MEDIA RECORDS
FIFA 2014 WC will redefine big data social media stats forever !
As part of the Quantified Self movement, the FuelBand allows its wearers to track their physical activity, steps taken daily, and amount of calories burned. The information from the wristband is integrated into the Nike+ online community and phone application, allowing wearers to set their own fitness goals, monitor their progression, and compare themselves to others part of the community. Nike+ relies on the gamification of fitness activities turning all tracked movement into NikeFuel points, which can unlock achievements, can be shared with friends, or can be used to engage others in competition.
In 2010, when Nike first began developing the FuelBand, a small, secret team of thirteen would run around the company’s campus testing early prototypes. “We actually created fabric covers that we could just pull over them,” recalls Stefan Olander, Nike’s VP of digital sport, with a smile. “No one lost [them] at any bars either, so that was a good thing.”
Olander’s team had been working on a number of related ideas for months, but it’d be years before the product would actually hit the market. Back in 2010, the FuelBand, the electronic wristband that enables users to track their activity, was far from the sleek, elegant product it is today. Then it was nothing more than a colorful Velcro bracelet, inspired by the sweatbands athletes often wear on the field or court. “In 50 years, no one had done anything with the sweatband–with that real estate of the wrist,” Olander says. “There must be something there.”
For a detailed description of the challenges faced by Nike team go to the first nike fuelband prototype interview.
The FuelBand became available for pre-order for U.S. customers online at NikeStore.com on January 19, 2012, and was officially released in the U.S. at select Nike stores on February 22, 2012. Initially the FuelBand was available in only one colour, “Black Steel”, but a limited edition “Ice” colour was released on July 27, 2012, and following that, on October 31, 2012, “White Ice” and “Black Ice” began retail in both Nike and Apple stores. October 31 also marked the launch of Nike+ FuelBand in Canada, while earlier in the year on May 1, 2012, the FuelBand was released in the United Kingdom for £139
Next in the Ultimate Guide to Nike FuelBand we look at it’s evolution
Following the launch of Fitbit’s new Force band, Nike is out with a follow-up to the original FuelBand called the FuelBand SE, and you bet the company isn’t dropping its focus on FuelPoints. Tracking physical activity, steps taken daily, and amount of calories burned are the core of this sports fitness technology.
The new band is now available for pre-order today for $150 (£95) for its 6 November release, though it’s limited to consumers in US, UK, France and Germany. Is this the FuelBand follow-up customers have been waiting for?
Ultimate Guide to Nike FuelBand compares the earlier and the current version
Nike isn’t veering too far away from its FuelBand roots with its new FuelBand SE version. You’ll still find the same plastic build, packing a lightweight interior with a sturdy exterior. The screen still keeps 20 red/greed LEDs and 100 white LEDs to display FuelBand points and information. We actually have a hard time finding differences on the outside when the two are sitting next to each other.
One of the giveaways between the original FuelBand and new FuelBand SE will be colours. The first FuelBand wasn’t too fashionable, sticking with only one colour called “Black Steel”. Nike has realised its customers want to add a little style to their lives and will make Pink, Volt (green with a hint of yellow), Black, and Crimson available.
Sadly, for whatever reason Nike is still choosing to stay away from Android with the release of the FuelBand SE. Like the original FuelBand, there’s no compatibility for Android with the FuelBand SE – just the iOS app.
The new FuelBand SE has gained the ability to double tap the face for the time to be displayed rather than merely press the button.
The standout feature of the FuelBand SE are the improved sensors over the original FuelBand. Unlike the old band, the latest Nike+ FuelBand SE is calibrated so you can no longer fool it by punching the air. This means no cheating to gain FuelPoints – now you actually have to get out and be active… oh, the horror. Beware of your first-gen FuelBand wearing friends.
Taking cues from other fitness bands like the JawBone Up, the FuelBand SE can now track sleep. Unlike the original FuelBand, you won’t need to take it off before hopping into bed. Nike still hasn’t shown the interface for this technology, but we assume it tracks your sleeping patterns from “light” and “deep” sleep. There was no word if the FuelBand SE will wake you up in the mornings when your sleeping the lightest, like the JawBone Up.
Ultimate Guide to Nike Fuelband research shows that the top 2 active forums on the product are:
Ultimate Guide to Nike Fuelband lists the best links to get hold of the latest model from anywhere in the world.
Hope the Ultimate Guide to Nike FuelBand has been of help to you. What other interesting topics / angles need to be added to make this post more meaningful for you? Would be great to hear your thoughts!
There are certain preconceived notions about the Indian smart phone market as seen by international app developers (iOS, Android). These has come across during my many interactions with international companies. The main fallout of these misconceptions is that India is not on the priority list of the markets the international app developers want to target.
Indian Smartphone market is negligible in size. They make up only a puny 5% of the handset base compared to developed countries. International biggies of the app world continue to focus on the north American, European and certain south-east Asian economies. This is only sensible logical thing for you to do as a savvy marketer. Put your money where your mouth is. Why customize for low priority markets? Why invest resources in a low smartphone penetration market. WRONG !
The problem is we are looking at the Indian smartphone market through the wrong lenses. There are very strong reasons why international developers should focus on India. Let me explain.
1. Larger than Singapore: Singapore is considered the role model when it comes to describing target markets by app developers. All south-east Asian developers are focused on this market. There is a lot of M&A activity happening on the App front in this country. If this is an ideal market then India defeats it hands down. Singapore has 8 mn subscribers (includes all types of mobile phones)Singapore IDA Report. The puny 5% penetration of India mobile market translates into a Goliath 45 mn smartphones. The Indian smartphone market is more than 5 times larger than the Singapore mobile market. Even with lower ARPU, the total revenue outstrips the Singapore market. This in itself is reason enough to start locating the country on the map and find local go to market partners.
2. Tower of Babel: There are 22 official languages recognized by the Constitution of India. There are almost 2000 mother tongues. Unlike Philippines whose script is the English Alphabet, each of them have the Indian languages have their own scripts. As a result, many companies believe that only a small “English educated” percentage of the 43 mn smartphone users can use the apps. So the Indian market is not worth targeting as real user base will be much smaller. However thanks to the British, anyone who can afford to buy a smartphone today in India, knows enough English to use apps and services on it. Obviously there is a for higher usage or engagement if vernacular scripts are used, but it is not a show stopper if a developer wants to target India. Indian smartphone users are English “aware”.
3. Growth rate: There are 2 growth rates which as a developer should make you jump of the fence if you are still undecided. Last year 25 Bn apps were downloaded in India. The rate of download is only accelerating thanks to the growth rate of smartphones. In 2012, 15.2 mn smartphones were sold by Apple, Samsung, Nokia, LG, Micromax, Sony along with others. That is a huge 20.8% growth rate over 2011. It is estimated that the Indian smartphone market will sell 44 mn units in 2013 which comes to a whopping 100% growth. It will be driven by sub $200 smartphones and these will in turn lead to exponential app download growth. The market has forced Apple to revamp its distribution while existing market leaders Samsung and Nokia push smartphones to even smaller and smaller towns.
So what are you waiting for? Be the early movers before the market becomes totally cluttered and you fight to find space for your amazing apps!
Big Data opportunity in India versus Big Data opportunity in USA. All American corporates are hailing Big Data as their savior. The next batch of billionaires and billion dollars are predicted to come from this industry. Companies will better understand correlation between customer’s online social and buying behavior. This will help them to offer better targeted products/ solutions for even better profits. The days of human search for causality are over. Large, in fact gigantic super computers will find hidden gems among huge mass of unstructured and structured data and monetize the same. As all things from USA go, even India has caught the Big Data fever.
I did a Google trends dive into where “Big Data” searches were coming from. And this is what I found. India tops the list followed by USA, Australia and the rest of the developed countries pack. This seems to prove my point that there should be a big Big Data opportunity in India. 100 means the country where maximum search terms for “Big Data” has originated.
But a closer look shows the very different nature of the opportunity existing in both markets. USA is the “Adopter” land. Companies are embracing Big Data or are creating the Big Data solutions. Venture Capitalists are funding these start ups. Money is been poured into this sector for a hopefully brighter tomorrow. India on the other hand in trying to cash in on this wave. Not by providing solutions. Neither by adopting Big Data as a way of doing business. But by selling it professional maintenance services. India sees the opportunity to do the back end management of this vertical too which has been the corner stone of its IT industry. That is the nature of Big Data opportunity in India. So in India, the searches are sky rocketing as companies and their employees read up on what is Big Data and search for opportunities in the other markets for deals.
So what does this imply for the Indian behemoths who are at the forefront of the Indian Big Data wave.
1. Low Cost model: The whole managed services industry is built upon low cost model. Each of the Indian companies will have to offer maintenance services at ever lower margin levels with Forex rates, wage inflation playing havoc. The American companies will not see any incremental value differentiation in these maintenance deals versus existing.So they will pay more or less the current existing rates for maintenance.
2. Lesser skill job creation: Big Data is all about super computers. Number crunching giants. The core technology code will reside with the companies creating the solutions abroad. Mostly the Indian IT companies will get Big Data deals which will be viewed as additional projects from existing client relationships.
3. Opportunity lost once again: The last internet wave saw giants emerge in USA. Google, FB, Amazon, Oracle, IBM.. the list is endless. India completely missed the wave as it played the low cost out sourcing model card. It was appropriate then. Now there is a technology startup culture developing in the IT hubs across India. However the way the IT behemoths are approaching this opportunity will mean that we are sure to miss the boat again. Instead of developing a world class Big Data solution which they can sell easily continuously with only a focused sales and development team, they are again going in for the world of endless negotiations and nominal profits
So there is a Big Data opportunity in India, but the current approach is a suboptimal one. Start ups and IT behemoths alike need to rethink, realign and ride the crest of the Big Data wave.