As part of the Quantified Self movement, the FuelBand allows its wearers to track their physical activity, steps taken daily, and amount of calories burned. The information from the wristband is integrated into the Nike+ online community and phone application, allowing wearers to set their own fitness goals, monitor their progression, and compare themselves to others part of the community. Nike+ relies on the gamification of fitness activities turning all tracked movement into NikeFuel points, which can unlock achievements, can be shared with friends, or can be used to engage others in competition.
In 2010, when Nike first began developing the FuelBand, a small, secret team of thirteen would run around the company’s campus testing early prototypes. “We actually created fabric covers that we could just pull over them,” recalls Stefan Olander, Nike’s VP of digital sport, with a smile. “No one lost [them] at any bars either, so that was a good thing.”
Olander’s team had been working on a number of related ideas for months, but it’d be years before the product would actually hit the market. Back in 2010, the FuelBand, the electronic wristband that enables users to track their activity, was far from the sleek, elegant product it is today. Then it was nothing more than a colorful Velcro bracelet, inspired by the sweatbands athletes often wear on the field or court. “In 50 years, no one had done anything with the sweatband–with that real estate of the wrist,” Olander says. “There must be something there.”
For a detailed description of the challenges faced by Nike team go to the first nike fuelband prototype interview.
The FuelBand became available for pre-order for U.S. customers online at NikeStore.com on January 19, 2012, and was officially released in the U.S. at select Nike stores on February 22, 2012. Initially the FuelBand was available in only one colour, “Black Steel”, but a limited edition “Ice” colour was released on July 27, 2012, and following that, on October 31, 2012, “White Ice” and “Black Ice” began retail in both Nike and Apple stores. October 31 also marked the launch of Nike+ FuelBand in Canada, while earlier in the year on May 1, 2012, the FuelBand was released in the United Kingdom for £139
Next in the Ultimate Guide to Nike FuelBand we look at it’s evolution
Following the launch of Fitbit’s new Force band, Nike is out with a follow-up to the original FuelBand called the FuelBand SE, and you bet the company isn’t dropping its focus on FuelPoints. Tracking physical activity, steps taken daily, and amount of calories burned are the core of this sports fitness technology.
The new band is now available for pre-order today for $150 (£95) for its 6 November release, though it’s limited to consumers in US, UK, France and Germany. Is this the FuelBand follow-up customers have been waiting for?
Ultimate Guide to Nike FuelBand compares the earlier and the current version
Nike isn’t veering too far away from its FuelBand roots with its new FuelBand SE version. You’ll still find the same plastic build, packing a lightweight interior with a sturdy exterior. The screen still keeps 20 red/greed LEDs and 100 white LEDs to display FuelBand points and information. We actually have a hard time finding differences on the outside when the two are sitting next to each other.
One of the giveaways between the original FuelBand and new FuelBand SE will be colours. The first FuelBand wasn’t too fashionable, sticking with only one colour called “Black Steel”. Nike has realised its customers want to add a little style to their lives and will make Pink, Volt (green with a hint of yellow), Black, and Crimson available.
Sadly, for whatever reason Nike is still choosing to stay away from Android with the release of the FuelBand SE. Like the original FuelBand, there’s no compatibility for Android with the FuelBand SE – just the iOS app.
The new FuelBand SE has gained the ability to double tap the face for the time to be displayed rather than merely press the button.
The standout feature of the FuelBand SE are the improved sensors over the original FuelBand. Unlike the old band, the latest Nike+ FuelBand SE is calibrated so you can no longer fool it by punching the air. This means no cheating to gain FuelPoints – now you actually have to get out and be active… oh, the horror. Beware of your first-gen FuelBand wearing friends.
Taking cues from other fitness bands like the JawBone Up, the FuelBand SE can now track sleep. Unlike the original FuelBand, you won’t need to take it off before hopping into bed. Nike still hasn’t shown the interface for this technology, but we assume it tracks your sleeping patterns from “light” and “deep” sleep. There was no word if the FuelBand SE will wake you up in the mornings when your sleeping the lightest, like the JawBone Up.
Ultimate Guide to Nike Fuelband research shows that the top 2 active forums on the product are:
Ultimate Guide to Nike Fuelband lists the best links to get hold of the latest model from anywhere in the world.
Hope the Ultimate Guide to Nike FuelBand has been of help to you. What other interesting topics / angles need to be added to make this post more meaningful for you? Would be great to hear your thoughts!
In Jul 2012, Tim Cook had famously said in an earning conference call: “I love India, but I believe Apple has some higher potential in the intermediate term in some other countries. This doesn’t mean we’re not putting emphasis in India. We have a business there and it’s but my own perspective is that, in the intermediate term, there will be larger opportunities outside….”. The blame was on the multi-layered Indian mobile distribution setup.
Fast forward to 2014. Apple is expected to cross the magical 1 million units sold in India. It will enter the $1 billion turnover club.
Apple would have ended 2013 with around 800K units sale volume. It had ended 2012 with 300K units.
Distribution: Apple has experimented with its distribution structure. Initially it launched with telecom operators. Then it changed its sales model of to selling iPhones from retail stores by appointing two distributors Ingram Micro and Redington. Sales increased by 55%. In 2014, it will continue to increase retail presence in more towns.
Launch Timings: Starting with the iPhone 4, Indian launches are now synced with the global launch calendar. This drive sales nos in India. Case in point iPhone 5s was out of stock in India within 24 hrs of launch. Last year’s Dec iPhone 5 launch saw it sales nos zoom to 250K in Q4’13.
Marketing Campaigns: Apple has become very bullish for the Indian market. This is reflective in the slew of marketing initiatives it is running in India. The iPhone sales in India is directly correlated to the launch of each new initiative. Apple is running television commercials on all major channels projecting its unique brand positioning. This has been supported by major Buy-Back schemes and 0% interest EMIs from all major Indian banks. These tactical moves were started with the iPhone 4. The success of this made Apple replicate across models including iPads.
Value Pricing of iPhone: Apple is going to relaunch the much popular iPhone 4 at a lower price range of around Rs 15000 from the earlier price of Rs 26500 according to ET. Apple hopes that this move will attract aspirants who would love to have an iPhone even if it’s an older model. Before production was stopped in Sep’13, the iPhone4 used to account for almost 15-20% of sales compared with Samsung’s 50% in the Rs15,000- Rs 20,000 segment. Now Samsung has more than 70% share. However this erodes profit margins for Apple in India.
The Apple potential is still unfolding. Samsung and Micromax sells 8 to 10 times the volume of Apple. They are introducing million of users to the Android ecosystem. Apple has a battle royal in front of it to popularize the iOS devices and services. The steps taken till now are in the right direction as Apple has evolved as a key player in Indian OEM scene. Would be great if you can share your views on the same.
What is Waze? In short, if Google maps had dated Foursquare and went to start a family, cute Waze would be the result. Waze is a community based mapping, traffic & navigation app, 34 million strong as of end 2012. It’s estimated to touch 70 million Wazers (that’s how the community calls itself) by end of 2013. Users simply need to drive around with Waze navigation app open and passively contribute tons of real-time traffic & road info for that locality. If you are more of an active sort of person you can report accidents, traffic hazards, police and other events you see on the road. Other Wazers on your route will get alerts. Waze takes the engagement further by allowing you to upload petrol/ diesel prices at the petrol pump you just visited or ping a nearby friend. Waze will give you driving instructions to the cafe your friend is waiting at. There is a point system to reward active contributors. Waze uses “cupcakes” and other gaming tricks to further engage users. Drivers need to go over icons of cupcakes to earn points. The cupcakes are on the map where the Waze database is weak or not upto date. Smart move indeed to divert traffic to keep the map information updated.
You get stuck in traffic jams daily. To and from the office. To and from the mall. A truck breaks down and the whole road gets blocked as drivers try to overtake one another through the remaining side of the road. Our PWD wakes up to randomly close potholes (good that they are doing it) in the middle of the day with their heavy machinery. You get hauled by the police checking whether you have had a tipple too many or your pollution papers are out of date. You take a turn to the left on a weekend drive where the map shows there is a short cut, only to reach a dead end. All of these are scenarios which we average Indians have faced sometime or the other.
Waze aims to take away all this pain. As you ground to a halt due to morning traffic logjam, just update the same on Waze with a click of the button. All your friends/ colleagues can see it and try to avoid it. Not only that, you can find out your friends who are stuck in the same jam. There is nothing so soothing as cribbing about traffic when you are stuck in it with fellow sufferers. And what do we do today when we are stuck, we FB or tweet as it is. Use the same activity to benefit others. There is an FB connect on Waze now.
The best use case is the random VVVIP convoys which bring traffic to a grinding halt. You express yourself on Waze with this update. Only Waze can help out in this scenario by sending an alert about the location to all connected to you. For that matter what time a society gate closes at night can be shared.
Best Petrol Prices: Indian are obsessed with mileage and petrol prices. On Waze you can update the prices at the stations you visit. So if it makes sense for you and you are crossing the state border, you can fill it up at a lower priced petrol station. Just think of the boasting value you can get once you have done so.
Social: Like Foursquare you can add a place of interest. You can check in and let others know where you are (in case you want them to know about it and not when you skip office or a family function).
We have all read about the tornadoes tearing through Oklahoma in USA. There are electricity poles, trees blocking roads along with other debris. Water logging has caused slow traffic movement. In one particular place, a bridge has been destroyed by the Oklahoma Tornado . Wazers have updated the status real time to help traffic move smoothly even under a calamity of this scale. That is the true power of Waze. Waze in India can definitely contribute in post-disaster information sharing by the Wazer community.
Unfortunately when I switch on Waze in India I just see 1-2 friends in the country who are online. If you use an Android, iPhone, Windows mobile or RIM smartphone do give this app a try. It’s a refreshing change from the current maps. No wonder Apple and FB are wooing Waze to introduce this unique flavor in their own ecosystems.
There are certain preconceived notions about the Indian smart phone market as seen by international app developers (iOS, Android). These has come across during my many interactions with international companies. The main fallout of these misconceptions is that India is not on the priority list of the markets the international app developers want to target.
Indian Smartphone market is negligible in size. They make up only a puny 5% of the handset base compared to developed countries. International biggies of the app world continue to focus on the north American, European and certain south-east Asian economies. This is only sensible logical thing for you to do as a savvy marketer. Put your money where your mouth is. Why customize for low priority markets? Why invest resources in a low smartphone penetration market. WRONG !
The problem is we are looking at the Indian smartphone market through the wrong lenses. There are very strong reasons why international developers should focus on India. Let me explain.
1. Larger than Singapore: Singapore is considered the role model when it comes to describing target markets by app developers. All south-east Asian developers are focused on this market. There is a lot of M&A activity happening on the App front in this country. If this is an ideal market then India defeats it hands down. Singapore has 8 mn subscribers (includes all types of mobile phones)Singapore IDA Report. The puny 5% penetration of India mobile market translates into a Goliath 45 mn smartphones. The Indian smartphone market is more than 5 times larger than the Singapore mobile market. Even with lower ARPU, the total revenue outstrips the Singapore market. This in itself is reason enough to start locating the country on the map and find local go to market partners.
2. Tower of Babel: There are 22 official languages recognized by the Constitution of India. There are almost 2000 mother tongues. Unlike Philippines whose script is the English Alphabet, each of them have the Indian languages have their own scripts. As a result, many companies believe that only a small “English educated” percentage of the 43 mn smartphone users can use the apps. So the Indian market is not worth targeting as real user base will be much smaller. However thanks to the British, anyone who can afford to buy a smartphone today in India, knows enough English to use apps and services on it. Obviously there is a for higher usage or engagement if vernacular scripts are used, but it is not a show stopper if a developer wants to target India. Indian smartphone users are English “aware”.
3. Growth rate: There are 2 growth rates which as a developer should make you jump of the fence if you are still undecided. Last year 25 Bn apps were downloaded in India. The rate of download is only accelerating thanks to the growth rate of smartphones. In 2012, 15.2 mn smartphones were sold by Apple, Samsung, Nokia, LG, Micromax, Sony along with others. That is a huge 20.8% growth rate over 2011. It is estimated that the Indian smartphone market will sell 44 mn units in 2013 which comes to a whopping 100% growth. It will be driven by sub $200 smartphones and these will in turn lead to exponential app download growth. The market has forced Apple to revamp its distribution while existing market leaders Samsung and Nokia push smartphones to even smaller and smaller towns.
So what are you waiting for? Be the early movers before the market becomes totally cluttered and you fight to find space for your amazing apps!
Are you from planet Tumblr India ? Look around you. Do you know anyone who knows about Tumblr ( a few will now thanks to Yahoo), but hardly a handful will be using Tumblr in India. You connect to friends/ acquaintances / colleagues/ via Facebook or LinkedIn. You follow top celebrities via twitter. No matter what their geography or income level or organization you can get in touch with any of them on these social networks in India. Your best blogs are on Google Blogger or WordPress.
It’s not that India does not have cool teenagers. This demographic is the largest in India and all brands target them. They swarm Facebook, search on Google or watch videos on YouTube. All brands advertise to this segment and try to be cool. Yet the coolest blog property Tumblr India avoids it.
There are I believe 2 key reasons why Tumblr has not gone viral in India, a land of creative people with 60% of the population below 30 years of age.
1. Smart Phone penetration: In US of A, Europe smartphones are sold by the carriers at a subsidized price. This is because they are sold on contracts (what we call postpaid in India). The prices of smartphones are very prohibitive for most of the teenagers in India. The power of a visual social blog site like Tumblr comes alive only on smartphones. At 5% penetration most of the Indian teenagers are not on bandwagon Tumblr India. Most are on Facebook as they are handset agnostic. Also initiatives like 0.facebook.com, m.facebook.com ensures that ever more feature phone users join those communities. Do remember that unlike the developed countries the first taste of internet for majority of Indian teenagers it’s the mobile phone. Also Facebook, Twitter, Google clients are embedded by all OEMs across smart and feature phones alike. Hence for Tumblr India adoption remains low.
2. The Urge of Sharing: If you are blogging from India only a handful of your peers will see your posts. Only one (if you are an optimist) or none (if you are a realist) will comment or Like or reshare your post. When there is no peer involvement on your blogs / pics/ quotes then the urge to keep sharing content quickly goes away. Forget the finicky teenagers. Tumblr’s hi res image lead blog style should have been the favourite of Indian brands and celebrities. But they to avoid it as it has no Indian fans. There is no entity to kick-start the adoption cycle of Tumblr India.
So whether Yahoo interferes in Tumblr or not, whether it introduces advertising in Tumblr or not, India’s social network scene will not be affected due to its unique demographics and dynamics.