Ultimate Guide to Nike FuelBand Activity Tracker

Nike FuelBand is the hottest coolest activity tracker out there. In this Ultimate Guide to Nike FuelBand we explore its launch, evolution, features and benefits including popular forums and online sites

The first question in the Ultimate Guide to Nike FuelBand is what is it? The Nike+ FuelBand is an activity tracker that is worn on the wrist and is to be used with an Apple iPhone or iPad device.

Ultimate Guide to Nike Fuelband

NikeFuel is a universal way to measure movement for all kinds of activities.

As part of the Quantified Self movement, the FuelBand allows its wearers to track their physical activity, steps taken daily, and amount of calories burned. The information from the wristband is integrated into the Nike+ online community and phone application, allowing wearers to set their own fitness goals, monitor their progression, and compare themselves to others part of the community. Nike+ relies on the gamification of fitness activities turning all tracked movement into NikeFuel points, which can unlock achievements, can be shared with friends, or can be used to engage others in competition.

History of Nike FuelBand

In 2010, when Nike first began developing the FuelBand, a small, secret team of thirteen would run around the company’s campus testing early prototypes. “We actually created fabric covers that we could just pull over them,” recalls Stefan Olander, Nike’s VP of digital sport, with a smile. “No one lost [them] at any bars either, so that was a good thing.”

Olander’s team had been working on a number of related ideas for months, but it’d be years before the product would actually hit the market. Back in 2010, the FuelBand, the electronic wristband that enables users to track their activity, was far from the sleek, elegant product it is today. Then it was nothing more than a colorful Velcro bracelet, inspired by the sweatbands athletes often wear on the field or court. “In 50 years, no one had done anything with the sweatband–with that real estate of the wrist,” Olander says. “There must be something there.”

For a detailed description of the challenges faced by Nike team go to the first nike fuelband prototype interview.

First Launch

Ultimate Guide to Nike Fuelband

First launched in 2012

The FuelBand became available for pre-order for U.S. customers online at NikeStore.com on January 19, 2012, and was officially released in the U.S. at select Nike stores on February 22, 2012. Initially the FuelBand was available in only one colour, “Black Steel”, but a limited edition “Ice” colour was released on July 27, 2012, and following that, on October 31, 2012, “White Ice” and “Black Ice” began retail in both Nike and Apple stores. October 31 also marked the launch of Nike+ FuelBand in Canada, while earlier in the year on May 1, 2012, the FuelBand was released in the United Kingdom for £139

Next in the Ultimate Guide to Nike FuelBand we look at it’s evolution

Nike FuelBand Evolution

Following the launch of Fitbit’s new Force band, Nike is out with a follow-up to the original FuelBand called the FuelBand SE, and you bet the company isn’t dropping its focus on FuelPoints. Tracking physical activity, steps taken daily, and amount of calories burned are the core of this sports fitness technology.

The new band is now available for pre-order today for $150 (£95) for its 6 November release, though it’s limited to consumers in US, UK, France and Germany. Is this the FuelBand follow-up customers have been waiting for?

Ultimate Guide to Nike FuelBand compares the earlier and the current version

Same build, more water resistant

Nike isn’t veering too far away from its FuelBand roots with its new FuelBand SE version. You’ll still find the same plastic build, packing a lightweight interior with a sturdy exterior. The screen still keeps 20 red/greed LEDs and 100 white LEDs to display FuelBand points and information. We actually have a hard time finding differences on the outside when the two are sitting next to each other.


One of the giveaways between the original FuelBand and new FuelBand SE will be colours. The first FuelBand wasn’t too fashionable, sticking with only one colour called “Black Steel”. Nike has realised its customers want to add a little style to their lives and will make Pink, Volt (green with a hint of yellow), Black, and Crimson available.

Still iOS

Sadly, for whatever reason Nike is still choosing to stay away from Android with the release of the FuelBand SE. Like the original FuelBand, there’s no compatibility for Android with the FuelBand SE – just the iOS app.

Like a watch

The new FuelBand SE has gained the ability to double tap the face for the time to be displayed rather than merely press the button.

More movements, more activities, no cheating

The standout feature of the FuelBand SE are the improved sensors over the original FuelBand. Unlike the old band, the latest Nike+ FuelBand SE is calibrated so you can no longer fool it by punching the air. This means no cheating to gain FuelPoints – now you actually have to get out and be active… oh, the horror. Beware of your first-gen FuelBand wearing friends.

Sleep soundly

Taking cues from other fitness bands like the JawBone Up, the FuelBand SE can now track sleep. Unlike the original FuelBand, you won’t need to take it off before hopping into bed. Nike still hasn’t shown the interface for this technology, but we assume it tracks your sleeping patterns from “light” and “deep” sleep. There was no word if the FuelBand SE will wake you up in the mornings when your sleeping the lightest, like the JawBone Up.

Nike FuelBand forums

Ultimate Guide to Nike Fuelband research shows that the top 2 active forums on the product are:

a) AppInsider & b) Nike+ Support

Where to buy from?

Ultimate Guide to Nike Fuelband lists the best links to get hold of the latest model from anywhere in the world.

a) eBay & b) Amazon

Hope the Ultimate Guide to Nike FuelBand has been of help to you. What other interesting topics / angles need to be added to make this post more meaningful for you? Would be great to hear your thoughts!


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